Megan Smith Branch

Human-Centric AI Governance & Behavioural Change Expert

Megan Smith Branch is a leading AI governance and enablement expert, founder of Core Human AI, and one of the 100 Brilliant Women in AI Ethics™. She combines organisational psychology, operational leadership, and over 20 years of experience to make responsible AI effective in practice. While most governance frameworks focus on policy, Megan prioritises people, addressing behavioural change and psychological barriers often overlooked. Her message of transforming AI governance from a compliance burden to a competitive advantage resonates with C-suite leaders in government contracting, technology, and professional certification.


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