Miri Blum

AI CMO | From individual AI to marketing functions that run on it

Miri Blum speaks about what happens when marketing goes from using AI to running on it. An AI CMO through her company Focus4ward, she works with founders and senior marketing leaders and at B2B SaaS, B2B services and PE-backed scale-ups, most of them already building AI-enabled marketing functions. Her talks draw a hard line between individual AI and enterprise AI: one is a productivity boost, the other is operations, governance, cross-team alignment and culture with an AI layer underneath. From there she goes where most AI content doesn’t: hybrid teams where people and AI agents work side by side, one GTM brain shared across the organization, and the transformation work that makes it stick. She backs it with 18+ years of marketing leadership at Criteo, AWS and Brevo, where she piloted the Sendinblue to Brevo rename end to end, €2.1M of pipeline built at a PE-backed enterprise SaaS, and an agent team that runs her own company’s marketing every day. English and French, Paris-based, audiences across Europe.