Casey Bird

AI, Brand Authenticity & the Female Gaze in Creative

Casey Bird is Creative Director and founder of Studio Ru, a modern creative studio helping ambitious brands use AI to strengthen — rather than dilute — their marketing and brand storytelling. Previously Creative Director at Channel 4, she led the broadcaster’s first branded AI advertising campaign in 2025, drawing on 16 years across advertising, branded content, and creative production in London, Amsterdam, Paris, and Dubai. Her talks and workshops explore the female gaze in AI-generated content, how to keep brand storytelling authentic in the AI era, and a practical framework for turning existing campaign assets into more value without increasing production budgets. She argues the brands that win won’t be the ones using the most AI, but the ones applying the strongest creative judgement.